Why We Collect Personal Information
We may collect information about you through your use of the Services to provide you with a superior and personally relevant user experience. The information we collect can be personal or non-personal in nature, and may be used alone or in the aggregate with that of other MogiMe Users. Your Personal Information (defined below), for instance, may be used in some cases to recommend products of interest directly to you, and in other cases for market research purposes that support our efforts to deliver a more valuable service to our community of users. For example, we may use your Personal Information to contact you with announcements, newsletters and promotional materials related to our Services or to offer you opportunities to participate in surveys, contests or sweepstakes (any of these as "Promotion") via our Services. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. (See "Changing or Removing Information" below for further information.)
What Information We Collect In the course of using the Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you; personally identifiable information may include, but is not limited to, your name, phone number, photo representation ("avatar"), email address and mailing address ("Personal Information"). We collect your Personal Information in connection with your registration to join our Services. You can register to join either via an MogiMe Applications or an iPhone OS application created by a Third Party Partner. "Third Party Partner" means a third party that has developed its own iPhone OS application that is connected to our Services. (See "When We Disclose Information" below for further information regarding our sharing of specific subsets of the information we collect from you). Other instances when Personal Information may be collected via our Services include the following: If you, as a user with a Full Account, choose to link your MogiMe account to an SNS: Personal Information you independently submit to an SNS like Facebook may be collected and used by us in order to provide you with enhanced functionality. In these instances, you consent to MogiMe's access and use of your username, alias and any other Personal Information you have independently provided to and made accessible through the SNS. Such access will be in accordance with the privacy settings you have set in your SNS account, if any. If you choose to participate in a Promotion (contest, sweepstake, other promotions): We may request that you provide us with Personal Information like your email address or mailing address in order to administer your participation in the Promotion. We also collect other information that you may provide as part of registration and the administration and personalization of your user experience (e.g., without limitation, zip code, geolocation and user preferences) ("Non-Identifying Information"). Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (e.g., combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (e.g., your viewing preferences). When you launch any of our MogiMe Applications or register to join our Services via an iPhone OS application created by a Third Party Partner, we collect your device type, the unique device ID issued by Apple for your iPhone OS ("Device ID") and IP address, if applicable. We use the Device ID to make it possible to authenticate and understand use of our Services, or the third party services that an MogiMe User may choose to access through them. Related to this information collection, our Services may serve ads that contain links to other iPhone OS applications connected to our Services, and your Device ID enables us to track any clicks you may choose to make. Our use of your Device ID does not enable us to identify you personally, and we do not store this information in connection with your MogiMe User account information.
Cookies & Other Technologies
As is standard practice on many websites, MogiMe's Sites use "cookies" to help us study traffic patterns on our Sites and understand the effectiveness of our marketing communications. A cookie is a small string of text that a website can send to your browser. Other types of cookies exist, but the cookies we use in connection with our Services can only identify your browser and cannot retrieve any other data from your hard drive, pass on computer viruses, or capture your email address. Cookies can reveal, for instance, which pages on the Sites are the most popular, how much time visitors are spending there, and how they are interacting with the content on these pages. You have the option to disable cookies by changing the options in your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to view or use all portions of the Sites due to limited functionality.
Some of our email messages use a "click-through URL" linked to content on the Sites. We track this click-through data to help us determine interest in topics. If you prefer not to be tracked by us in this way, do not click on our click-through URLs. When you use our Services (e.g., when you visit our Sites or interact with one of our MogiMe Applications connected to our Sites, our servers automatically record information that your browser sends whenever you visit a website or service connected to the Internet ("Log Data"). This Log Data may include information such as your computer's or mobile device's Internet Protocol ("IP") address, browser type, the webpage you were visiting before you came to our Sites, pages of our Sites that you visit, the time spent on those pages, information you search for on our Sites, access times and dates, and other statistics. We use this information to monitor and analyze use of the Services for technical administration and tailoring our Services to our visitors' needs.
When We Disclose Your Information Within the MogiMe Services As a user with a Full Account, you may create your own profile, connect with other users of the Services, send messages and transmit information through various channels. Please remember that any communications you have via the Services, depending on, for example, the functionality of the MogiMe Application or an iPhone OS application created by a Third Party Partner connected to our Services, may reveal your screen name, and the content of your communications making this information publicly available to other MogiMe Users. MogiMe is not responsible for the activities of other MogiMe Users or other third parties with whom you choose to provide your Personal Information or otherwise.
With Third Parties for Industry Analysis
We may share aggregated information that includes Non-Identifying Information with Third Party Partners and advertisers and ad networks ("Advertising Entities") with whom we have a strategic relationship. The information shared with these third parties may be used to support user trend analyses and demographic profiling but will not contain your Personal Information. Some Third Party Partners and Advertising Entities also act as Service Providers (defined below) to us, so in those cases we will share your information as described below.
With Third Party Social Networking ServicesÊ As a user with a Full Account, you may link your MogiMe account information with certain SNSs where other MogiMe Users have an existing account with the SNS. In these instances, with your permission and on your behalf, we will share your email address and screen name or alias with the applicable SNS. Through use of such services' APIs, as stated above, we also receive certain information (which may include your personal information) in accordance with the privacy settings you have set in your SNS account, if any. Other than what we may share with the SNS in connection with your linking of accounts, the personal information an SNS has about you is obtained by the SNS independent of our Services. Other services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other services you use. With our Service Providers Disclosure of your Personal Information and Non-Identifying Information may also occur where we engage or employ service providers, vendors or other third party entities to facilitate provision of our Services (each a "Service Provider") (e.g., without limitation, improvement of our Services' features, user account authentication, promotion and marketing, administration, virtual currency transactions, crowd-sourcing and related services), to provide the Services on our behalf, or to assist us in analyzing how our Services are being used. Our Service Providers may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Under Special Circumstances At times, we may disclose information about you to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of MogiMe or a third party, to protect the safety of the public or any person or to prevent or stop activity we may consider to be or to pose a risk of being, any illegal, unethical or legally actionable activity.
Under another special set of circumstances, for example, in connection with a merger, acquisition, reorganization or sale of assets, or in the event of bankruptcy, we may sell, transfer or otherwise share some or all of MogiMe assets, including your Personal Information.
Our Policy Toward Children
Invite-A-Friend If you choose to use our referral services to tell a friend about our Services, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to use an aspect of our Services. MogiMe hashes these email addresses after using them for the sole purpose of sending this one-time email.
Emailing Via a MogiMe Application MogiMe Users may send pre-formatted messages through use of their personal email account connected to their iPhone OS device to, for example, challenge their friends to beat their high score in an MogiMe Application where this functionality is available. MogiMe does not store the email address of the friend you choose to email. The message you initiate will be sent through your personal email account to the email addresses you choose.
How We Protect Your Personal Information
MogiMe takes your privacy very seriously and employs administrative, physical and electronic measures to safeguard your information from identity theft and unauthorized access. We do not and will not, at any time, request your credit card information, your account ID, login password or national identification numbers in a non-secure or unsolicited communication (e.g. via e-mail, telephone, iPhone OS device).
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored "personal data" (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting on the Sites in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Changing or Removing Information
As a user of a Full Account, your may update or delete the Personal Information in your profile by logging into your account. You may also email us at privacy@MogiMe.com to request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes. Specific Shared Data cannot be retrieved from Preferred Partners after its disclosure.
Where you share information with other users through the communication channels of our Services, you generally cannot remove such communications. If you participate in a Promotion hosted by us (where you may or may not disclose the information requested), you have the option to opt out at any time from such participation and the receipt of any related communications. Please follow the unsubscribe instructions provided in the relevant communications.
If your friend received an invitation from MogiMe per your referral to try the Services, your friend may request that the name and email address used in the invitation be removed from MogiMe's records. We store this information for the sole purposes of measuring the effectiveness of our referral program and sending the email you initiated, but your friend can request to have it removed from our database by emailing us at privacy@MogiMe.com.
Links to Other Websites and Services
Our Services may contain links to other websites and online services or offers from third parties. For example, our Services may include offers from third party advertisers or the ability to engage in transactions with such entities. Users of Limited Accounts are not provided access to offers made my third party advertisers requesting Personal Information via our services. If you, as a user of a Full Account, choose to participate in offer-linked information requests or you "click on" an advertisement, or another third party link, you may be directed to that third party's website or service and/or be prompted to provide your Personal Information in connection with such activity. The fact that we link to a third party website or service is not an endorsement or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices or their compliance with laws. We do not exercise control over third party websites or services. These other websites or services may place their own cookies or other files on your computer or mobile devices, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use and the terms of the offers in which you participate. You agree that MogiMe is not responsible for nor will it be liable to you or any third party for your interaction with such third parties or the information requests initiated by such third parties or the subsequent use, treatment or dissemination of the information you voluntarily choose to provide to them.